Riverdale Avenue Books Launches Hera Books Women’s Imprint

Riverdale Avenue Books just launched Hera Books, a new imprint featuring both the true and fictional lives and loves of women aged 35 and up. The new imprint is named after Hera, the Greek goddess of goddesses, and the goddess of marriage (also Zeus’ jealous wife).

Said Publisher Lori Perkins. “We want to re-frame Hera in the 21^st century because we believe she has been portrayed unjustly. She’s the Hilary Clinton of mythology.  I like to think that Hera is just female for hero.”

The first book from the imprint will be Smoke, Drink, F*#k by Esme Oliver, described by the author as “the antithesis of Eat, Pray Love,” about a woman on the verge of 40 who goes to Italy to smoke, drink f*#k and ends up finding herself. “I wrote the book to reach women my age who were dating and not having a lot of success,” explained Oliver. “I thought this might help them. I also wrote it to show how despite heartbreaking pain, there is always light on the other side and at least for me, the pleasure was worth the pain.” 

“Romance novels usually have protagonists aged 27 years old, but the average age of a romance reader is 42,” said Publisher Lori Perkins. “We want to make these books more relatable to the real romance reader. I find that the older women get, the wiser they get. “

One book a month will be published to the new imprint. To learn more about Hera Books, please visit riverdaleavebooks.com.

Celebrate Galentine's Day with the Publication of Smoke Drink F*#K

“Smoke Drink F*#k” Book Launch at The Daisy NYC to Celebrate Galentine’s Day, Feb 13th

Riverdale Avenue Books will be launching the publication of Smoke Drink, F*#k by Esme Oliver at The Daisy, 1641 2nd Ave NYC from 6:30 to 9:30 p.m. to celebrate Galentine’s Day. This is the first book from their new Hera imprint featuring women over 35 defining who they are.

Esme Oliver, the author of Smoke Drink F*#k, will read an excerpt from the book along with Judi Fennell, author of Beefcake and Cupcakes.  The first 50 people will receive a bag of only the best Galentine’s Day goodies from Clipa handbag hangers, bookmarks from Integrative Health & Nutrition Coach  Marissa Vicario, Burju Shoes gift certificates and more. Pink cocktails will be served at a special price.

Galentine's Day is a holiday created by Amy Poehler on Parks & Rec. In the words of her character Leslie Knope, what is Galentine’s Day? “Oh, it’s only the best day of the year. Every February 13th, my lady friends and I leave our husbands and boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It’s like Lilith Fair, minus the angst. Plus frittatas.”

“Smoke Drink F*#k is a novel that showcases the spirit of strong driven women who go after what they want and know who they are,” said Publisher Lori Perkins. “It’s the perfect book to launch our new Hera imprint featuring heroines over 35.”

One book a month will be published to the new imprint. To learn more about Hera Books, please visit riverdaleavebooks.com.

About Esme Oliver

Esme Oliver has worked as an attorney, a health-care lobbyist, and a legislative director for two US Senators; work which sharpened her left brain but just didn't quite fulfill her soul. Esme eventually left DC for her native Midwest, where she now writes grants (for money) and stories (for fun). She enjoys lots of travel and a long list of other activities that pair well with a nice Pinot.

About Judi Fennell

JUDI FENNELL, is the best-selling author and Prism Award and Golden Leaf winner of romantic comedies and paranormal romance. Her series include The Tritone Trilogy, Bottled Magic, Manley Maids, Once-Upon-A-Time Romance and BeefCake, Inc. Under the pseudonym, Raven Morris, she writes the erotic romance series, Tied With a Bow and Flirting With Thirty. She is the owner/operator of www.formatting4U.com, a service to help authors self-publish their books. Judi lives in suburban Philadelphia with her two-legged and four-legged “menagerie,” and her very supportive fiancé. Check out Judi’s books at www.JudiFennell.com.

RAB Announces Anthology on 1984 Today

Riverdale Avenue Books to Publish Anthology on George Orwell’s 1984 in the 21^st Century

-       Innovative Book Publisher call for essays to be Released on April 4th, 2017 -

New York, NY: (February 6th, 2017)—The innovative hybrid publisher, Riverdale Avenue Books has announced a call for essays to be included in a new anthology on how George Orwell’s classic dystopian novel 1984 still resonates nearly seven decades after it was published.

Riverdale Avenue Books’ call for submissions reaches out to a wide array of readers and writers requesting popular non-fiction essays, both personal and political, from high school English teachers and students, academics, science fiction/fantasy authors (adult and YA), scientists, politicians (liberal, conservative or otherwise), political theorists, government and factory workers, union members, linguists, librarians, news people, intelligence community, and social workers, feminists, LGBTQ individuals, people of all religious and irreligious persuasions and beliefs. Anyone who has read and been deeply influenced by Orwell’s greatest work and desires to share its impact.

“With the current political climate, it’s no wonder that 1984 is now #1 on the best-seller lists,” said Publisher Lori Perkins. “Readers and writers relate to the political zeitgeist in the novel in current events right now. We want to let the people be heard!”

The essays should be a minimum of 500 words, and a maximum of 2,500.  Please include a brief autobiography with your submission by March 6, 2017 and send to submissions@riverdaleavebooks.com. The anthology will be published on April 4^th, 2017, exactly 33 years after Winston Smith’s story begins in the classic dystopian novel.